How the Queen Mary became a mini music festival hot spot in 2018 – Daily News

Throughout its three many years at sea, the Queen Mary made 1,001 transatlantic crossings earlier than it was completely moored in Lengthy Seashore in 1967.

However there was no quiet, laid-back retirement forward for the vessel.

Since its arrival greater than 50 years in the past, the ship has been a busy occasions venue and lodge, internet hosting dozens of live shows via the years in addition to annual occasions reminiscent of Christmas-themed happenings and Darkish Harbor throughout Halloween.

And now issues have stepped up much more because of a year-old partnership with live performance promoter Goldenvoice. The ship has sailed into one other part of its retirement, turning into a musical hot spot that held seven multi-act exhibits in 2018, attracting a new era of followers to the 82-year-old ocean-liner.

“I think it’s been more successful than we imagined,” stated Paul Billings, vice chairman and common supervisor of Goldenvoice.

“I think you would be hard pressed to find any location that has done seven mini-festivals anywhere,” he added.

  • Day two of the Tropicalia Music and Taco Festival at the Queen Mary in Lengthy Seashore on Sunday November four, 2018. (Photograph by Drew A. Kelley, Contributing Photographer)

  • Snoop Dogg headlines the sold-out Summertime in the LBC music festival on the grounds round the Queen Mary in Lengthy Seashore on Saturday, July 7, 2018. (Photograph by Drew A. Kelley, Contributing Photographer)

  • The Smokin’ Grooves Festival took over the grounds surrounding the Queen Mary in Lengthy Seashore on June 16, 2018. (Tracey Roman, Contributing Photographer)

  • Wiz Khalifa is headlining day considered one of The People who smoke Festival, set for the Queen Mary April 28-29.
    ORG XMIT: RIV1508110150486687

  • Reggae rock band, Rebelution, headlined considered one of the nights of the One Love Cali Reggae Fest in February. (File Photograph by Kevin Sullivan/OC Register)

  • Mexican-American performer Roberto Tapia was one in every of greater than a dozen performers at the Smoke Me Out y Los Reyes Del Corrido festival set for Aug. 18 at the Queen Mary. (Photograph by Chris Pizzello, Related Press)

  • Lead guitarist and vocalist Bardo Martinez, of Chicano Batman performs on the second day of the two day music and taco festival, Tropicalia at the Queen Mary in Lengthy Seashore on Sunday, November four, 2018. (Photograph by Drew A. Kelley, Contributing Photographer)

  • Mac DeMarco performs on the Chalino stage throughout the second day of the Tropicalia Music and Taco Festival at the Queen Mary in Lengthy Seashore on Sunday November four, 2018. (Photograph by Drew A. Kelley, Contributing Photographer)

  • La Sonora Dinamita followers dance throughout the second day of the Tropicalia Music and Taco Festival at the Queen Mary in Lengthy Seashore on Sunday November four, 2018. (Photograph by Drew A. Kelley, Contributing Photographer)

  • Crowd browsing throughout a efficiency by Surf Curse at Tropicalia. Greater than 50 bands got here collectively at the Queen Mary for the first Tropicalia Music and Taco Festival. Lengthy Seashore November 11, 2017. Photograph by Brittany Murray, Press Telegram/SCNG

  • Ashanti and Ja Rule carry out throughout the sold-out Summertime in the LBC music festival on the grounds round the Queen Mary in Lengthy Seashore on Saturday, July 7, 2018.
    (Photograph by Drew A. Kelley, Contributing Photographer)

  • Technique Man and Redman carry out throughout the sold-out Summertime in the LBC music festival on the grounds round the Queen Mary in Lengthy Seashore on Saturday, July 7, 2018.
    (Photograph by Drew A. Kelley, Contributing Photographer)

  • Ice Dice performs to a sold-out viewers at Summertime in the LBC music festival on the grounds round the Queen Mary in Lengthy Seashore on Saturday, July 7, 2018.
    (Photograph by Drew A. Kelley, Contributing Photographer)

  • With the Queen Mary as the backdrop, music followers watch the Summertime in the LBC live performance in Lengthy Seashore on Saturday, August 5, 2017. Over a dozen hip-hop, DJs and R&B performers hit a pair of levels for a day-long music festival. Headliners scheduled to seem later in the day have been 50 Cent, WU-Tang Clan, YG, Bone Thugs-N-Concord, George Clinton and Parliament Funkadelic and Warren G. (File photograph by Scott Varley, Press-Telegram/SCNG)

  • The Smokin’ Grooves Festival took over the grounds surrounding the Queen Mary in Lengthy Seashore on June 16, 2018. (Tracey Roman, Contributing Photographer)

  • The Smokin’ Grooves Festival took over the grounds surrounding the Queen Mary in Lengthy Seashore on June 16, 2018. (Tracey Roman, Contributing Photographer)

  • Ravyn Lenae entertains the crowd at the Smokin’ Grooves Festival that took over the grounds surrounding the Queen Mary in Lengthy Seashore on June 16, 2018. (Tracey Roman, Contributing Photographer)

  • Visitors take a selfie in entrance of the Lengthy Seashore skyline throughout the Smokin’ Grooves Festival that took over the grounds surrounding the Queen Mary on June 16, 2018. (Tracey Roman, Contributing Photographer)

An enormous hops on board

Los Angeles-based Goldenvoice is answerable for festivals round the nation, together with the Coachella Valley Music and Arts Festival and Stagecoach Nation Music Festival, which magnetize a whole lot of hundreds of individuals to Indio in April. It additionally operates Los Angeles venues akin to the Fonda Theatre, El Rey Theatre and the Shrine Auditorium. The corporate, which is a part of stay leisure behemoth AEG, promotes greater than 1,400 live shows a yr in California, Nevada, Alaska, Arizona, Hawaii and Canada.

In late 2017, Goldenvoice made musical waves in Lengthy Seashore when it introduced that it was teaming up with City Commons, the Queen Mary’s leaseholder, to solely placed on live shows at the ship’s 15,000-person-capacity Waterfront Park.

Beforehand, live shows there have been produced by the ship in addition to a number of promoters, together with Goldenvoice.

No main live shows have been held on board the four,000-person capability ship, which has just lately undergone the first of many essential multimillion-dollar repairs which will stretch for years. However with the ship serving as a majestic background, Goldenvoice’s seven mini music festivals have included three new occasions and 4 returning exhibits.

“As we started putting these shows on sale, we quickly realized that there was market demand for these shows in the Long Beach and O.C. area. Several of these sold out the day we put them on sale,” Billings stated.

All however considered one of the live shows, November’s Tropicália Music and Taco Festival, bought out in 2018.

Two different live shows beforehand produced by the Queen Mary, the Shipkicker Nation Music Festival and an alt-rock occasion referred to as Rock the Queen, didn’t return in 2018.

Whereas there wasn’t a lot of a distinction in the variety of music exhibits placed on at the ship, there’s been a huge distinction culturally.

The partnership has put the Queen Mary at the middle of Southern California’s music scene with live shows that blend related up and coming artists akin to 18-year-old Baltimore rapper Jayy Grams and East Los Angeles-based Latin punk act Thee Commons with well-established acts together with Snoop Dogg, Morrissey and cumbia stars Los Ángeles Azules.

“Obviously Goldenvoice is a market leader in what they do, they have tremendous success in this music festival arena. There is a growing culture of music festival followers and if we can build a theme around that and this iconic ship, create more buzz around the ship, have more people present at the ship…we’re thrilled,” stated Salvatore Takoushian, president and chief monetary officer for City Commons.

The Queen Mary hosted seven music festivals in 2018 following a partnership between Goldenvoice and City Commons. . Photograph by Thomas Cordova

Musical queen

Whereas he didn’t present particular figures, Takoushian famous that occupancy at the ship’s 346-room lodge is significantly greater throughout weekend live performance occasions whereas its onboard bars and eating places are additionally busier with individuals who might in any other case have by no means come to the vessel.

“The people that attend these concerts, they tend to be younger…The people that know the ship tend to be of a different generation but these concerts are bringing other people — people that may not know it’s long history but still get to appreciate its majesty,” Takoushian stated.

The brand new live shows Goldenvoice introduced on board for 2018 trended towards a youthful demographic in hip-hop and Latin exhibits.

They included the People who smoke Membership Festival in April headlined by Wiz Khalifa and Child Cudi; Smokin’ Grooves, an R&B heavy present held in June topped by the Roots and Erykah Badu; and the Smoke Me Out y Los Reyes Del Corrido, one other sell-out present that combined the sounds of younger trendy regional Mexican bands with marijuana tradition.

The live performance promoter additionally introduced present exhibits again to the ship, together with the One Love Cali Reggae Fest in February; Summertime in the LBC, headlined by Snoop Dogg. in July; the Alt 98.7 FM Summer time Camp in August; and the Tropicália Music and Taco Festival, headlined by Morrissey in November.

The returning multi-genre Tropicália was the remaining huge present of the yr at the ship for Goldenvoice and the just one in the 2018 bunch that wasn’t a full sell-out with simply a few of the costlier VIP tickets and packages nonetheless out there on the live performance web site as the music started.

“I think the capacity is nice. We’re bringing big names at a small capacity. It’s a more intimate show than you’ll get if you go to a major festival,” Billings stated, explaining a few of the success behind the occasions.

Location, location, location

Along with a snug crowd measurement that provides the venue a noticeably much less crowded really feel, particularly throughout multi-stage exhibits, the attraction of the ship as a live performance spot additionally comes right down to location.

Sitting on 65 acres of waterfront property with the downtown skyline seen throughout the water, the Queen Mary and its adjoining occasions park really feel separate from downtown Lengthy Seashore whereas nonetheless being simply minutes from the main metropolis, subsequently attracting native crowds that don’t should drive hours for a music festival.

Plus, there’s the backdrop.

“I think any time we can put a stage next to the water, there’s just something special about that immediately. You’re sitting there overlooking downtown Long Beach, the boats come up and just hang out there; the weather is usually pretty good overall,” stated Billings, who grew up in Lengthy Seashore and Los Alamitos.

Crusing by means of the crowd

These sold-out live shows have occurred amid a busy native music festival scene that features dozens of exhibits all through the yr.

Apart from Coachella and Stagecoach, there have been dozens of different music festivals in Southern California this yr, together with Arroyo Seco in Pasadena, ComplexCon and Music Tastes Good in Lengthy Seashore, Kaaboo in Del Mar, Head in the Clouds at the Los Angeles State Historic Park, Desert Daze in Perris, the Musink Tattoo Conference & Music Festival in Costa Mesa and others.

However even in a saturated market, business specialists will not be stunned the Queen Mary has turn out to be a well-liked venue.

Steven Schmader, president and CEO of the Worldwide Festivals and Occasions Affiliation, which advocates for and represents the international festival and occasions business, stated that with so many music festivals on the market occasions should do one thing to face out.

“The more unique settings you can have things in, I think that draws people in,” he stated.

For instance, Coachella just about builds a village with bars and eating places, a Ferris wheel, artwork sculptures and lounges out in the desert whereas Arroyo Seco weaves Pasadena’s historical past into the occasion.

In Lengthy Seashore, the Queen Mary itself is already a built-in, or in this case, moored-in attraction, he famous.

“It’s a real natural place to put something with the Queen Mary sitting in the background. I think that’s something that makes its own statement,” Schmader stated.

Surprises forward

And by all accounts, the music is about to proceed subsequent yr.

Goldenvoice already introduced the first present of 2019, the returning One Love Cali Reggae Fest, which expands from two to 3 days in February and consists of greater than 50 acts, together with Rebelution, Barely Stoopid and Chic with Rome.

To date it’s the solely festival confirmed to return subsequent yr and there might be some modifications forward since Billings stated Goldenvoice doesn’t need to be pigeonholed by genres and even expectations that sure exhibits will return in 2019.

“Some of these will be coming back for next year and then we have new things we’re working on that we haven’t announced yet – different genres we want to bring there that we didn’t hit this year. I think there’s definitely genres open as far as rock goes, electronica, that aren’t hit on that (2018) list,” Billings stated.

Likewise, Takoushian of City Commons hopes Goldenvoice retains on turning the quantity up with regards to mini-festivals at the ship.

“We believe we are at the front end of something very significant,” he stated.

“I think we’re going into the second year of this partnership and if it continues to be as successful as it’s been in 2018 we look forward to it in the years to come,” he added.

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