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International Women’s Day 2019 – Celebrating Women in the Creative Industry

So many younger individuals have aspirations to hitch the artistic industries once they enter the workplace, but for the 88% of younger ladies that say they lack female position fashions in the business,  it may be troublesome to seek out inspiration to assist them achieve their ambitions. So, this yr, in celebration of International Women’s Day, we’re shining a highlight on a few of our incredibly gifted female creatives. We’re sharing how they acquired began in the business and what they’ve been as much as to date in their careers to hopefully inspire others.

L-R: Fiona, Caroline, and Becky

Becky Bramwell – Net Designer & Entrance End Developer

Becky joined Adtrak on a part-time basis during her ultimate few months at college. Initially she was in search of some beneficial real-life experience that may look good on her CV, but six years later, she’s an integral and well-respected member of the net design staff, working on a huge range of artistic and business tasks.

“I wasn’t actually positive what kind of career I needed once I was at college, but I loved ICT courses which gave me my first taste of building very primary web sites. This was back when MySpace was widespread, and I taught myself tips on how to change the colors and adapt my profile theme. I feel this was when my curiosity in design first emerged, and in addition once I realised I was a hands-on learner!

I ended up taking A Levels in topics I enjoyed, which included Media and IT, and when it got here to applying to college I assumed a pc course would go well with me greatest. I found myself at Nottingham Trent University learning  Multimedia, which included learning modules on animation and video, earlier than I selected to specialise in net design.

In the present day I’m working as a Net Design and Front End Developer, with a degree and 6 years experience underneath my belt. I spend my days designing and building bespoke websites and producing content for advertising campaigns. I’m liable for the general visual for many of my tasks, so I want a great understanding of consumer expertise, format and hierarchy, and I have to utilise my creativity to combine all this technical information right into a undertaking that not only features nicely, however appears nice, engages customers, and achieves the business goals of my shoppers.

I take pleasure in designing, however I take pleasure in coding extra! I like the incontrovertible fact that no undertaking is the similar and there are all the time ways to problem myself and continue to study – whether that’s getting out of my consolation zone in a new design; or discovering artistic methods to simplify my code to make the website future-proof; or studying and increasing my Javascript information to make the website more interactive.

I’m completely happy in my position at Adtrak and I’m specializing in creating robust designs for our shoppers. Working in net design has been a pure progression for me; and i’m where I’m now because at every step in my schooling, I simply chose the courses and pathways that me most.”

Caroline Hill – Graphic Designer

Caroline joined Adtrak five years in the past as a Graphic Designer and has worked on some of our most enjoyable branding and design tasks, represented Adtrak at key business occasions and turn into a mentor for other female designers in her group.

“I feel I knew from a younger age that I needed a artistic job. Once I was a lot youthful, my uncomplicated thoughts thought that meant drawing caricature portraits in Disney world, for which I might follow relentlessly, offending every single one in every of my subjects in the course of. As I grew older I turned extra conscious of my options. I discovered that I enjoyed designing logos, even when they have been only crude sketches of my identify in textbooks.

After faculty, I went on to do an Artwork Foundation course at school. It was right here I realised why I needed to go down the route of Graphic Design; I loved the historical past, guidelines and principle. Nevertheless it wasn’t until I began my degree that I learnt to make use of this data to break out of the field and belief my instincts creatively. I studied at Nottingham Trent University and I liked being around like-minded individuals. I realise now that what college provided was the freedom to flex my artistic brain limitlessly, and I think about that to be the most dear part of my schooling.

8 years on from my graduation, I work at Adtrak as a Graphic Design Workforce Chief. I’ve been at Adtrak for the previous 5 years. The advantage of working for an company like Adtrak is that the work is all the time changing. I have a number of shoppers and tasks, for which I take pleasure in the stability and scope of the job. In the Graphic Design Department we design the whole lot from flyers and adverts to giant scale brand id tasks. The pace of the job and the variety of tasks fits me right down to the floor. I additionally oversee a small workforce of designers, serving to them to develop their expertise and maintaining monitor of the day-to-day organisation of our work load.

As a artistic department we instinctively search inspiration from each other, the business and the fascinating elements of life in basic. We’re collectively learning new expertise comparable to movement graphics to ensure we stay recent and current. Increasing my expertise in this course is especially essential to me, as I used to be educated primarily in print design. I feel it’s necessary to proceed learning lengthy after you end schooling. The talents I’ve absorbed in this position have been invaluable to me, and in a big half I have my colleagues and pals to thank for that.

I can’t say what the future holds for me, I don’t wish to predict. Nevertheless I strongly consider that retaining an lively curiosity and love with creativity is vital to my improvement. The most effective advice I might give anybody is to trust your instincts and relating to your profession, and finally do what makes you are feeling pleased.”

Amanda Hallam – Advertising Advisor

Amanda has been working as a digital advertising advisor at Adtrak since 2012. Whilst many see advertising as a technical, slightly than artistic talent, Amanda makes use of her creativity to design and implement a variety revolutionary content material and advertising ideas.

“I landed in advertising virtually accidently after finishing an Artwork Basis Course and Textile Design degree. My first job was for a jewelry firm, who spotted my CV online and requested I’m going in for an interview based mostly on the images work i’d accomplished during my schooling. I was employed by the Advertising Director to handle the firm’s Fb web page, and that was the starting of my advertising career!

My current position at Adtrak has developed over the years and now I spend much of my day building social media methods for various shoppers. In fact, I undertake a lot of typical advertising duties reminiscent of reporting on key metrics and monitoring marketing campaign performance. However for me, I discover defining every shopper’s tone of voice and brand image to be the most creatively satisfying; it’s my job to create partaking content material and handle social interaction with followers in a tone that fits the character of the model.

My advice to different artistic minds in search of a new profession, is to not low cost big portions of the job market, based mostly in your perception of the work. Although not the path I had in mind when began my diploma, I’ve discovered advertising to be the good artistic outlet. I really like crafting humorous content that resonates with individuals across social media platforms; and dealing in a B2B company, I take pleasure in the challenge of taking the typically mundane and making it partaking – I’ve just lately completed a variety of artistic graphics based mostly round development jokes and puns for a constructing and timber merchant that has been notably successful!

I’m all the time studying; protecting up to date with social media developments and business developments and methods, means I can design progressive campaigns that captivate my viewers, and ensures my work isn’t boring!”

Fiona Spice – Head of Copywriting

Fiona joined Adtrak five years in the past as a copywriter and since then she has not only produced some unimaginable copy for an enormous vary of shoppers, but having joined the managerial workforce, she has been key to rising the department by recognizing other gifted writers to hitch the group!

“I studied Journalism and Sociology at university in London and that was my first introduction to totally different writing methods as I learnt to put in writing partaking, purposeful content material. Once I graduated, I moved back house to Guildford for a yr, and after sending numerous purposes out to London-based publications, I managed to land myself a number of internships at some common magazines (including Heat, Lady and Residence and Greatest) the place I acquired to place my writing expertise and diploma into follow! It was at these internships that I really caught the bug for writing – I liked the artistic setting and collaborative working and knew that it was a profession I needed to pursue.

I moved to Nottingham having constructed up extra experience in the written world and office-based work, however at the time artistic writing jobs have been few and much between. Creative jobs are in such high demand, that they’re typically crammed shortly so it’s important to maintain wanting – something will come up and also you want be first to identify the ad and first in the queue of candidates!

I ultimately discovered my good job as a copywriter at Adtrak, and commenced writing blog posts for our eclectic mix of shoppers. This allowed me to experiment with the totally different types I’d studied at uni and in my internships, and I started to work with extra business language. This really put my artistic expertise to the check, and I loved the challenge of finding new and interesting methods to influence my readers to take motion; whether that was to select up the telephone and name the shopper, buy a product or signal up to a mailing record! As I built up more experience and learnt the best way to tailor my writing to totally different pieces of labor – I branched out into website copy and became a part of content advertising teams, producing a wider vary of extra artistic work for brochures, infographics and video scripts which meant I additionally needed to contemplate the visual impact and the sound of my writing.

In my current position as Head of Copy, my work has taken a extra managerial route and now mainly includes overseeing a division of gifted writers and the manufacturing of all types of copy and content. My creativity now’s extra more likely to be channeled into methods of progressing my staff. Adtrak is relatively distinctive in having so many devoted copywriters, so it’s actually rewarding once I discover out that a piece of our artistic work is performing nicely or we develop into involved with new products which require a special fashion of writing. I’m lucky to have an excellent workforce who are all targeted on attaining one factor: creating partaking copy!”


The marketing campaign theme for this yr’s International Women’s Day is #BalanceforBetter, and while individuals and businesses are making great strides in the direction of a extra gender balanced world, there’s a lot more that may be accomplished. A superb gender stability isn’t just useful for ladies in the office, it’s essential for the progression of business and the improvement of enterprise, and with events being held throughout the world, we hope you discover a approach to be a part of in the celebrations, increase consciousness or be a part of an event.

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